Digital startegist and
fractional CMO
Hi, I’m Deyana – Bridging the gap between tech and marketing since 2010
I can be your trusted partner in senior digital leadership, growth strategy, and digital transformation for DTC.
With over 15 years of experience leading award-winning digital, product, and marketing initiatives across the UK and Europe, I help scaling businesses, purpose led global brands, and forward-thinking organisations unlock their full digital potential. There isn’t a chanel, challenge or project that have been too big for me to handle thus far.
I bring clarity, momentum, and senior-level insight to businesses navigating digital change. Whether you're launching new platforms, overhauling customer experience, or aligning cross-functional teams, I deliver end-to-end leadership with measurable results.
Core services include:
Digital Strategy & Transformation
Content and social strategy
Product & Platform Leadership
Customer Experience (CX) Optimisation
Digital Growth & Performance Marketing
Team Development & Leadership Coaching
Interim CDO / CMO/ Digital Director Support
brands
customer loyalty *
ecommerce* data & analytics *
paid search * paid social * crm
* content startegy * digital
campaigns * seo * product
development * d2C * CRO *
referral programs
Options to work with me
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Freelance day rate
I will need to understand your specific business needs in order to provide you with an accurate quote.
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FTC
Those are longer term engagements which I am open to and the rate is negotiable depending on the package.
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Full time leadership roles
Always open to hear about opportunities but my current preference is contract roles.
meet deyana
deyana has worked in senior digital leadership positions in london for 15 years. she has led the global digital, tech and marketing functions across a number of blue chip organisations.
she prides herself to have been at the forefront of digital and tech in the travel and leisure industry. working with brands such as trafalgar travel, contiki, hilton worldwide, dorchester collection, ebay enterprise and more.
Deyana has won a number of awards for innovation in digital throughout her career, including an ecommerce award for innovation in payment.
Media
AI talk
deyana on Using new technologies to disruot customer experience , listen to the panel discussion
Digital transformation talk
deyana on How will your transformation startegy deliver competitive advantage. Listen to the panel discussion
MarTech talk
Deyana on The risks and rewards of deploying AI, watch on youtube